What You Need to Know About the New iOS 9 and Watch OS2

Bruno Bin
Sep 10 2015

iOS 9 also overhauls Apple Push Notifications Service

Last night, during Apple’s live stream, the company revealed a bit more about the upcoming iOS 9 and Watch OS2, set to be released next week, Sept. 15th. Here’s what you need to know and how it can increase engagement on your next mobile marketing campaign.

The introduction of iOS 8 made it possible to deliver actionable push notifications right to a device's lock screen, which completely changed how brands interact with their mobile audiences.

In case you're not familiar with actionable push notifications

Traditional push notifications can only trigger your app to open. Actionable notifications can trigger anything within a user’s phone. Using Notficare, It can prompt them to type a reply to your question, open a coupon or special offer, map, make a call or even take a selfie.

In iOS 8, there's a step in the middle where the user still needs to unlock their device's screen before allowing the user to provide any text feedback. With the release of iOS 9, Apple eliminates that extra step, reinforcing their vision that actionable push notifications are what’s next in mobile marketing.

For the Apple Watch, this kind of interaction presents marketers with amazing new ways to quickly collect a user's input by making use of voice dictation. Instead of typing a reply to your mobile marketing campaign, users could simply say it and the Apple Watch will rely it back to your Notificare dashboard in seconds. What this means for you? Higher engagement rates.

No wearable app needed

Embracing wearable devices does not necessarily mean that your company needs to build a wearable version of your app. Our platform's actionable notifications are enabled by default in any Apple Watch or Android Wear therefore users can interact with your notifications right from their watches, regardless of whether or not you have a wearable specific app.

Lightning fast push notifications

iOS 9 also overhauls Apple Push Notifications Service. By introducing HTTP2, APNS is faster and more reliable. Most importantly, you won’t have to worry about big infrastructure changes. Notificare will take care of everything so you can focus on your next mobile campaign.

Apple’s new release, along with the upcoming version of the Notificare iOS SDK, allows marketers to better reach out, interact and gain insights from users on mobile apps. If you wish to hear more about all the possibilities the new release brings, as well as how you can generate higher response rates for your next mobile campaign, don’t hesitate to contact us, one of our marketing experts will be happy to assist you.