The Football World Cup always is an intense month for marketing messages and this year was no exception. Congratulations to the winners, France and all the French. Specially the ones using our platform.
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Transactional messages with highly personalized content are the holy grail for any great messaging campaign. We've added some great new functionality that will allow you to start today sending great personalized messages with little or no impact to your current setup.
As most of you might be aware, new privacy regulations will be in place by May 2018. With that in mind we are launching a new feature that will allow you to simplify how to discard data that is no longer needed and be compliant with your organization's retention policies.