10 Benefits of In-App Messages

Robert Leefmans
Robert Leefmans
Dec 20 2022
Posted in Best Practices

Why every marketer should use in-app messaging in their mobile app

10 Benefits of In-App Messages

In-app messaging is a must in the daily work of a mobile marketer. It allows you to interact directly with your user without opt-in and immediately when they use the app. Together with Push Notifications, which ensure that the user is brought back to the app, they are an integral part of a modern marketing strategy.

If you want to get started with in-app messaging but still need some convincing, here are the 10 benefits to get started with it that, for sure, will fit your New Year's resolutions!

How in-app messaging works?

In-App Messages are delivered to your users while they are active in your mobile app. This channel is currently available for iOS and Android and is free in all our plans.

In-App Messages can be triggered based on specific app's lifecycle events, such as when the app is launched or becomes active (moves to the foreground). These messages can be configured to display only at launch and/or every time the app becomes active.

In-app notifications, like any other content within Notificare, can be fully localized in all languages and country combinations and can be highly personalized.

Use cases to inspire

The uses and possibilities of in-app messaging are limitless. Previously, we've highlighted 6 use cases:

The 10 benefits of in-app messaging

  1. No development needed
    The latest Notificare SDKs have the in-app messaging feature built-in by default. So zero development is required to enable it. As a marketer, you can get started right away, which is a big benefit, right?

  2. You exclude no one and can reach everyone
    You can reach all of your active users with In-App Messages without needing to request permission, as you would with push notifications or emails. This feature allows you to communicate with your entire active audience without requiring their explicit consent.

  3. No opt-in is required.
    As reported above, no opt-in is required. No dropouts; the message is displayed within your own app. It becomes a standalone marketing and communication channel. No wonder it is so sought after.

  4. Higher conversion rates
    In-app messages have been shown to have higher conversion rates than other marketing forms, such as email or push notifications. And by using in-app messaging to promote products and services, you can drive sales and increase revenue for your business.

  5. Improved customer experience
    In-app messages allow you to provide timely and relevant information to users, enhancing their experience with your app and leading the way to increased loyalty. Being relevant has never been so easy.

  6. Greater control
    With in-app messaging, you have greater control over the timing and frequency of your messages, allowing you to deliver the right message to the right user at the right time.

  7. Enhanced targeting
    In-app messages can be targeted based on a variety of factors, such as user behavior, location, and segmentation, allowing you to deliver more targeted and effective messages.

  8. Easy to track and measure
    In-app messaging provides detailed analytics and metrics, allowing you to track the effectiveness of your campaigns and make data-driven decisions out-of-the-box.

  9. Improved retention
    In-app messages can be used to re-engage inactive users and improve retention, leading to a stronger and more loyal user base.

  10. Cost-effective
    In-app messaging is often more cost-effective compared to other marketing channels, as it allows you to reach users directly within your app without the need for additional ad-spend. And even better, it's free in all our plans!

In-app messaging for every app

We hope these benefits of in-app messaging give you a better understanding of the value this marketing channel can bring to your business. Please feel free to ask us any questions you have and let us know if you need more information about this new channel.

Keep up-to-date with the latest news