With the rise of giants like Amazon or global disruptive events like COVID-19, one might think that just about everything happens online. But you would be surprised to find out that more people still buy in-store than online.
How can your business keep up with the fact that both your webshop and brick-and-mortar space are equally important?
The answer might just be a 30 year old technology used mainly by your grandpa to wish you a great birthday! All jokes aside, text messages are probably the most frictionless way of on-boarding new customers or keeping existing ones up-to-date. Thanks to fact that SMS can be received instantaneously in almost any mobile device, you don't really need to take much into consideration when you are targeting your mobile audience.
Here's 10 good reasons to start using SMS today:
All you need is... their number
That's basically it, you only need a mobile phone number. You are probably already collecting their number whenever they signup in your website or when they fill in their details to join your loyalty program at the POS (Point of Sale). Once they agree to receive messages from your business, you're just 160 characters away of your first text messaging campaign. No app downloads needed.
Thanks to its simplicity, SMS became a globally adopted means of communication. Everyone knows how to open, read or reply to a text message. Moreover, thanks to its 160 characters limitation, text messages are simple, concise and to the point.
SMS is fast and highly efficient. It also outperforms any other medium when it comes to engagement. Text messages are opened by more than 90% of your audience in the first 3 minutes, so you will see results very quickly.
Text messages are cheap in comparison with other traditional marketing channels like TV, radio or print.
SMS can reach millions of contacts anywhere, in no time. Virtually you could reach more than 60% of the world population in one single campaign. SMS is the only technology harmonized between all mobile operators in the world.
Personal & Direct
More than 90% of adults keeps their phone with them at all times. And phones are by far our most personal device. Basically, SMS is the most personal and direct communication channel there is, besides face-to-face meetings or voice calls.
Because almost half of the world population has a smartphone with internet connectivity, text messages can easily include links to webpages or mobile apps. This makes it a great way of directing users to where you want them to be, while being able to track the performance of your SMS campaigns.
Unlike email, where messages can easily end up in the SPAM box, SMS is safe. Mobile operators will immediately deliver your messages right after you hit the send button and all phones will provide an inbox where customers can always find your messages. And even if your users are out of reach, messages will be still be delivered up to 48 hours afterwards.
Integration with other channels
Text messages are also a great way of complementing your email or push notifications marketing campaigns. Besides being a great fallback for these channels, it is also a popular choice for businesses looking for a multi-factor authentication solution.
In comparison with other channels like email, voice or letter, a text message has the lowest impact in your business' carbon footprint. With a mere 0.014 grams of CO2 equivalent per message, it's an effective way of making your business greener, and less costly than buying carbon offsets or joining tree-planting programs.
Let's start texting
Thanks to our multi-channel platform, you can start sending text messages to your customers today. With little to no integration needed, you can quickly extend your website or mobile app messaging capabilities or onboard new customers at your physical stores.