Server-Side Event Driven Automation

Joel Oliveira
Joel Oliveira
Nov 9 2018
Posted in Announcements & Events

Trigger events from external sources using simple REST endpoints

Server-Side Event Driven Automation

Even more powerful automation mechanisms for you! As part of our continued effort to bring great new features to our Automation add-on, we're happy to announce Server-Side Event Driven Automation.

Perfect for Enterprise

From our experience with complex infrastructure landscapes, deployed by hundreds of clients of some really big e-commerce and retail companies we work with, we've designed a powerful new mechanism that enables event driven automation to be triggered by 3rd parties.

So far the common use case for our automation connectors relies on events happening inside our client's apps. Although this is generally a great feature, it has its limitations for real-world scenarios.

Not all our clients are able to expose their business intelligence in their front-end applications. Let's consider the dozens of digital touch points, channels, software providers that all need to come together and cooperate as one. This is why we're happy to announce that now all your ambitious automated campaigns can also be triggered from any provider you choose.

What's New?

With this new feature, you no longer need to plan ahead and try and fit new tracking events in your app's release cycles. All mobile or web apps share one thing in common: their business intelligence is retrieved via an API, usually coming from your servers or a 3rd party provider. Ultimately all the data they generate will be stored somewhere else, in the cloud. With our new Server-Side Automation feature, you can have any server trigger an event without the need for these interactions to happen directly in your mobile or web app.

Using our familiar REST API, you, or any of your software suppliers can now initiate powerful campaigns that know no boundaries. Redefine your infrastructure landscape, either by reducing system complexity or by increasing business value potential. All at a fraction of the development price needed when several suppliers come together to achieve your wishes.

What can I do with it?

To refresh your memory, in our latest blog post, we exemplified some of things you can do with Automation Connectors, but now it is also possible to trigger all those events from external sources, using really simple REST endpoints. Consider the following:

curl --include \
     --request POST \
     --header "Content-Type: application/json; charset=utf-8" \
     --data-binary "{
        \"data\": {
                \"test\": \"a test value\"
}" \

Basically, this is all your server needs to do to trigger an event that can then be configured to either categorize your users or send truly powerful and contextual push notifications.

This will transform the way your marketing team thinks about campaigns and how quickly those ideas can come to life. By skipping app release cycles, store submission approval processes and endless development sprints.

Are you interested?

Leave us a message if you would like to hear more about this via our support channel.

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