How to create the best email newsletter subscription forms

Robert Leefmans
Robert Leefmans
Jan 31 2022
Posted in Best Practices

Tactics that increase your newsletter sign-up rate

How to create the best email newsletter subscription forms

A newsletter is still the most important way to connect prospects or customers for many companies and organizations. According to Gartner, nearly 30% of marketers look to e-mail marketing to drive sales conversions, while 20% look to e-mail to increase customer loyalty and advocacy.

In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars, and the source projected that the figure would increase to 17.9 billion by 2027.

A McKinsey & Co research, shows that e-mail is 40 times more effective than social media for customer acquisition. And in terms of ROI, e-mail marketing still promises to deliver the highest ROI of all marketing channels — $42 back for every dollar you spend.

But before you can start with e-mail marketing, you need the e-mail addresses of that interested audience. And this is where the newsletter sign-up form comes in.

What is a newsletter sign-up?

An e-mail newsletter sign-up is a form used to capture the e-mail address of a visitor. And one of the most common ways to subscribe to an e-mail database is by creating a CTA on your website. It allows website visitors to leave their e-mail address or possibly other information. And by all means, it is crucial to make this as easy as possible, remember, the more actions the visitor has to do, the greater the chance they will drop out.

With Notificare, we made it super easy to create a sign-up form using our Subscription Form Creator. This wizard assists you in picking a type of form, styling it, and configuring it to fit your needs. Enter the right information, select a few options, and you can quickly copy and paste it on your website.

But what are the best tactics to create an effective sign-up form to get the highest possible sign-up rate?

  1. Put it everywhere on your website
    First of all, it's essential to give your newsletter sign-up form a prominent place on your website. Therefore place your e-mail subscribe form visible on every page of your website, for example, at the bottom of the footer. Or put it after reading an article. You can also confront first-time visitors with your newsletter subscription. A pop-up is the most effective way to draw attention to your subscription form.

  2. KISS
    Keep it Simple Stupid. The simpler, the better, the less data you ask from the user, the more likely they are to leave their e-mail address. Simplicity is king. Making your newsletter sign-up as straightforward as possible will increase your subscription rate and minimize frustration.

  3. Short & Concise
    Keep your copy short and to the point. Try to focus on highlighting the benefits of joining your mailing list.

  4. Benefits and Value
    Nobody will subscribe to your newsletter if they don't see the value in it. Make it clear in advance what the subscriber will get in return. If you show the added value, people are more inclined to give up something for it. Their e-mail address, for example!

  5. Social Proof
    Show which companies preceded the visitor in signing up. And show, for example, how many people have donw it before.

  6. Call-To-Action
    And, of course, a clear call-to-action is crucial to make the difference. The subscribe button's text is very important. Also, colors and images play an indispensable role.

  7. Incentive
    Offer something to the doubting visitor. A coupon, a discount, or any other incentives ensure that the registration is completed without hesitation.

Do your customers sign-up?

Do you want to get started with e-mail in Notificare and use our simple and effective way of collecting e-mail addresses? Don't hesitate and request a demo today.

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