Designing push notifications that match your app’s look & feel

Highly successful app messaging implementations share one thing in common; they deliver awesome content. In this post we would like to show you how you can deliver highly customizable content that looks and feels like your brand while taking advantage of all the powerful features our platform provides.

When your customers opt-in for push notifications, they are basically telling you “I’m trusting you to deliver content that I’m interested in. If you don’t, I’m out!”.

Too often, brands are scared and play it safe, ignoring the fact that customers did, in fact, give them permission. One big reason for this is that, in most cases, brands consider that between delivering a poor experience or investing huge amounts of time and money developing their app to cater to all kinds of push messages, it's simply not worth it. This is not only a misconception, but it also has the potential to hurt your app. According to our research, apps will have up to 90% churn on new users that don’t receive a single message in the first 90 days.

Creating great content that offers an exceptional experience while at the same time, matching your brand's style guide is easier than you think. Going beyond a simple lock screen text is in fact pretty straightforward when using Notificare. It can even help you gain insights about your customer's behavior while delivering extremely engaging content perfectly designed for any use case.

Why choose HTML messages?

There are many pros to explain why this is probably the best approach for your brand. Many companies plan most of their push interactions upfront while designing their app and feel tempted to develop tailor-made solutions for all those use cases. Down the road, this approach will not only prove itself insufficient it will also deliver a major blow to your budget whenever you want to expand on your initial ideas.

With Notificare, markup content is not only a blank canvas that you can harness in any way and at any time you want, it is also the only way to deliver content that you did not plan ahead. It can also unlock native functionality, measurable interactions and re-engagement strategies without any software development.

Because of its highly customizable nature, which allows you to control every aspect of its design and behavior, HTML content is also the lowest barrier for tech-savvy marketers. There are two different components that you can fully customize while using HTML content for your push messages. The first one makes part of your app and should be designed once, it should match your overall app style and it is fully customizable by the app developer.

The other customizable component of this type of push messages is the content itself. It can be designed and adjusted at any point via our dashboard by your marketers, either while they are preparing your next campaign or by creating reusable templates that any member of your team can plug and play whenever it is needed.

This approach does not only offer you a high degree of flexibility, but it will also allow you to free your app developers from having to come up with solutions for unforeseeable use cases.

Great messaging ideas

We would also like to leave you with some ideas on how to harness the full potential of these types of messages while gathering useful conversion metrics and prepare your re-targeting approach for follow-up campaigns.

Single CTA messages

Drive users to specific content in your app focusing the conversion of your messages into one single point. Use deep linking to recommend products, advertise new app features or highlight forgotten articles in their shopping carts.

Surveys

Quickly gather feedback from your customers by providing pre-defined multiple choices to measure their emotion. Re-engage with users that leave positive reviews by automatically segmenting them.

Contests

Take advantage of our built-in functionality to capture customers' feedback either by collecting their responses with a simple text, a selfie or both. Create giveaways based on these interactions to take your engagement rates to a whole new level.

Coupons & Discounts

Use this type of content to deliver opportunistic coupons based on purchase data or simply create contextual interactions based on previous campaigns. Trigger users to install digital passes that live beyond your app.

Taking it further

Fully embracing markup content will also allow you to unlock the full potential of promotional and transactional campaigns. Because this type of content is truly customizable, you will also be able to enrich its content with customer data from other sources. By creating reusable HTML templates, marketers can quickly deploy targeted campaigns or event-driven automations that can be fully personalizable with your customer data.

Ready to awe your customers?

As you can see, prepping your app to deliver great content is easier and cheaper than you think. By using Notificare, you no longer need to plan everything upfront and spend time designing any possible interaction you can come up with. Delegating this content to be hosted by us and displayed on-demand by push notifications is probably the only viable way to create marketing messages in today's fast-paced world.

As always we remain available for any question you might have via our Support Channel or by contacting a Sales Representative.