Gearing up for Black Friday and Cyber Monday

Start Early
Start planning your Black Friday and Cyber Monday campaigns in advance (in 2023, this will be on the 24th and 27th November) to ensure all aspects are well thought out and executed smoothly. There's a lot to be done before you can actually execute your strategy, this includes deciding on promotions, discounts, and inventory levels.

Understand your Audience
Know your target audience's preferences, shopping habits, and the types of products they're likely to be interested in. Using zero or first party data, you should be able to lay the groundwork for a tailored approach when it's time to reach your customers.

Optimize Performance
Ensure your website and mobile apps can handle increased traffic and transactions. Load times should be fast, and the checkout process should be smooth. Neglecting your infrastructure during this period might lead to outages and ultimately loss of revenue.

Prepare your Customer Support
Ensure your customer support team is prepared to handle increased inquiries and issues promptly. Good customer service can lead to repeat business. It's also important to have a clear returns and refunds policy in place, and ensure your team is ready to handle it efficiently.

Use Eye-Catching Visuals
Design attention-grabbing graphics and visuals for your marketing materials, including push, email and SMS campaigns but also ads and social media posts.

Offer Irresistible Deals
Offering significant discounts and promotions is a key element of Black Friday and Cyber Monday marketing. Shoppers expect to find deals that are not available at other times of the year.

Flash Sales
Create a sense of urgency by having time-sensitive sales throughout the day. Use countdown timers, limited quantities, or unique bundle deals to encourage immediate action.

Abandoned Carts
Abandoned cart messages are a crucial part of e-commerce marketing, and they can be especially effective during Black Friday and Cyber Monday. When a shopper adds items to their online shopping cart but doesn't complete the purchase, it presents an opportunity to re-engage them and potentially recover lost sales. If you already doing it, it's time to step up your game. If you're not, well there's no better time to start.

Multi-Channel Marketing
This time of the year you can use all the marketing channels at your disposal. Leveraging multiple channels allows you to create a cohesive and consistent brand presence while reaching potential customers where they are most active.

Send out teaser emails in the weeks leading up to Black Friday, including sneak peeks of the deals to generate interest.

Consider triggering location based push messages, when customers are in the vicinity of your stores. Offer exclusive deals that are only available in physical stores to drive foot traffic.

Use text messages for those flash sales and limited offers. Personalization is key and SMS is a great channel when used strategically.

Cyber Monday is all about online shopping, do not forget to activate all those in-app messages that effectively promote your deals.

This time of the year is also perfect to acquire new customers and acknowledge loyal ones. Pump your digital pass distribution and offer special incentives for new customers and rewards for the loyal ones.

Monitor and Adjust
Continuously monitor the performance of your campaigns using our analytics and KPIs. Adjust your strategies based on real-time data to optimize results.

Test and Learn
Run A/B tests on different marketing messages, visuals, and strategies to identify what resonates best with your audience.

Inventory Management
Ensure you have adequate stock levels to fulfill orders promptly. Run out-of-stock push notifications or text messages to manage customer expectations.

Stay Competitive
Keep an eye on competitors' deals and adjust your pricing and promotions if necessary to stay competitive.

Stay Consistent Across Channels
Ensure a consistent message and branding across all marketing channels to reinforce your Black Friday and Cyber Monday campaigns.

Post-Event Follow-Up
After Black Friday and Cyber Monday, follow up with customers, express gratitude, and encourage reviews. Identify interests in all this new purchase data to leverage new campaigns and a more insightful segmentation.