Best Subject Lines and Push Messages for Your Summer Holiday Campaigns

Summer is here, and with it comes a golden opportunity for marketers to engage their audience with vibrant and enticing campaigns. Whether you're promoting travel deals, summer sales, or fun events, the right subject lines or messages can make all the difference.

In this blog post, we'll explore the art and science behind creating compelling subject lines and push messages that will boost your summer holiday campaigns.

Why Subject Lines, Pre-Header and Short Messages Matter

First Impressions Count

Subject lines and lock screen messages are often the first touchpoints with your audience. They determine whether your email gets opened or your push notification gets swiped away.

A catchy text can increase open rates, drive engagement, and ultimately boost conversions.

Setting the Tone

These short snippets set the tone for your entire campaign. They should reflect the summer vibe — think excitement, relaxation, and adventure. A well-crafted message can evoke emotions and create a sense of urgency or exclusivity.

Best Practices for Crafting Subject Lines

1. Keep It Short and Sweet

• Example: "Sun’s Out, Deals Out! ☀️"
• Aim for 50 characters or less. Concise subject lines are more likely to catch attention and are fully visible on mobile devices.

2. Use Emojis Wisely

• Example: "🌴 Summer Sale Alert! Up to 50% Off 🌴"
• Emojis can add a fun and visual element to your subject lines. They can convey emotions and themes quickly, making your message stand out in a crowded inbox.

3. Create a Sense of Urgency

• Example: "Last Chance for Summer Savings!"
• Use words that create a sense of urgency or scarcity. Phrases like "limited time," "ending soon," and "don’t miss out" can encourage immediate action.

4. Personalize When Possible

• Example: "Hey {{UserName}}, Your Summer Adventure Awaits!"
• Personalization can make your audience feel special and valued. Including their name or tailoring the message based on their preferences can increase engagement.

5. Highlight Benefits and Offers

• Example: "Beat the Heat with Our Cool Summer Discounts!"
• Focus on what’s in it for the recipient. Highlight the benefits or exclusive offers they will receive by opening your email.

Crafting Engaging Push Messages

1. Be Direct and Compelling

• Example: "Flash Sale! 30% Off All Swimwear Today Only!"
• Push notifications need to be concise and to the point. Users should instantly understand the value or action required.

2. Leverage Location-Based Messaging

• Example: "Hot Day in {{city}}? Cool Off with a Free Iced Coffee!"
• Use geolocation to send relevant messages based on the user’s location. This can make your message more timely and contextually appropriate.

3. Use Action-Oriented Language

• Example: "Book Your Summer Getaway Now! Limited Spots Available!"
• Encourage users to take immediate action with strong verbs like "book," "shop," "discover," and "claim."

4. Personalize for Higher Engagement

• Example: "Hey {{userName}}, Ready for a Beach Day? Check Out Our New Collection!"
• Just like with email subject lines, personalization in push messages can significantly boost engagement rates.

5. Include a Clear Call-to-Action

• Example: "Shop Now and Save! 🌞"
• Every push message should have a clear action. Make it easy for users to understand what they should do next.

Examples of Winning Subject Lines and Push Messages

Subject Lines

• "Sizzling Summer Deals Inside! 🔥"
• "Your Ultimate Summer Bucket List 🌊"
• "Get Ready for the Best Summer Ever!"
• "Summer Flash Sale: 24 Hours Only!"
• "Unwrap Your Exclusive Summer Offer!"

Push Messages

• "☀️ Summer Sale! Tap to Save Big on Your Favorite Items!"
• "Adventure Awaits: Book Your Summer Trip Now!"
• "Cooling Down Prices for Hot Summer Days! Check It Out!"
• "Ready for a Summer Refresh? New Arrivals Just for You!"
• "Limited Time Offer: Enjoy Extra 20% Off Summer Essentials!"

Conclusion

Crafting the perfect subject lines and push messages for your summer holiday campaigns is both an art and a science. By keeping your messages short, engaging, and relevant, you can capture your audience's attention and drive them to take action.

Remember to infuse your messages with the spirit of summer — fun, excitement, and a touch of urgency. Let’s make this summer unforgettable!

As always, you can find us available for any question you might have via our Support Channel.