Halloween is not just about costumes and candy — it's also a fantastic opportunity for brands to engage with their audience through creative and fun campaigns. Whether you’re using push notifications, email, or SMS, these channels can help drive sales and boost engagement during the spookiest time of the year.
Here’s a list of ideas for your Halloween marketing campaigns that will delight (and maybe even frighten) your audience!
🕷️ App & Web Push
Push notifications are a great way to send quick, eye-catching updates that lure your audience in. Here are a few ideas to get your users in the Halloween spirit:
Countdown to Halloween:
Use this to build excitement and anticipation, sharing themed offers or content leading up to the day.
Limited-Time Scary Deals:
Drive urgency by highlighting limited-time offers for themed products.
Trick-or-Treat Surprise:
Lead users to a mystery discount or freebie, creating a sense of fun and surprise.
Haunted Product Highlight:
Showcase your best-selling Halloween items to entice users to make a purchase.
Email remains one of the most effective ways to connect with your audience and share detailed content. Halloween-themed emails should be visually engaging, with catchy subject lines to draw in readers.
Here are some ideas:
Spooky Subject Lines:
- “👻 Don’t Ghost Us—Check Out These Fang-tastic Deals!”
- “🎃 Too Cute to Spook: Halloween Offers Inside!”
- “🕷️ Caught in a Web of Savings—See What’s New!”
- "🧙Witch, Please! Our Halloween Sale is Magic"
- "👀 Hurry! These Halloween Deals Will Disappear Like 👻 at Midnight!"
- "Shh… We’ve Got a Spooky Secret Just for You 👀🎃"
Halloween Lookbooks:
Create a Halloween lookbook showcasing your seasonal products or costume ideas. Use a theme like "Creepy Chic" or "Spooktacular Styles" with high-quality visuals to inspire your readers.
Halloween Gift Guides:
Provide a list of spooky-themed items for different personalities, such as “Gifts for Horror Lovers,” “Kid-Friendly Treats,” or “Pet Costumes.” Include calls-to-action like “Shop Now” or “Get the Perfect Gift.”
Interactive Emails:
Incorporate Halloween games like “Spin the Wheel” for a surprise discount, or add a “Choose Your Potion” feature where users can pick a themed product or reward. Create an engaging experience that encourages clicks and interaction.
Abandoned Cart Halloween-Themed Reminders:
“👀 Looks like you left something in your cauldron! Complete your spooky haul before it’s gone.” Use Halloween-themed language and visuals to remind customers to complete their purchases.
💀 SMS
SMS is ideal for sending quick, attention-grabbing messages that offer a personal touch. Keep messages short and engaging with a sense of urgency:
Flash Sales:
Pair the message with an exclusive promo code to encourage immediate action.
Event Reminders:
Use SMS for reminders about virtual or in-person Halloween events to boost attendance.
Mystery Discounts:
Make it interactive by allowing customers to choose their treat via SMS replies.
Last-Minute Deals:
Create FOMO (fear of missing out) by emphasizing the short window of availability.
Exclusive Halloween Content:
Send out exclusive content that users can access directly from their phones, such as tutorials, videos, or themed blog posts.
Tips for Spook-tacular Campaigns
Timing is Everything: Start early to build anticipation and keep the momentum going until the big day.
Stay On-Brand: Make sure your Halloween messaging still aligns with your brand’s voice and style.
Incorporate Visuals: Whether it’s creepy fonts, spooky emojis, or themed images, use visuals to stand out.
Personalize and Segment: Target users based on their preferences to make your Halloween campaigns even more effective.
Cross-Channel Strategy: Combine Push, Email and SMS with other channels like In-App Messages and Mobile Wallet cards.
With these Push, Email, and SMS campaign ideas, you’re all set to haunt your audience in the best way possible. And thanks to our integration with Open AI, you can generate this content on-the-fly in Notificare. Have a fang-tastic Halloween!
As always, you can find us available for any question you might have via our Support Channel.