Black Friday isn't just any sales event—it’s the sales event of the year. With everyone competing for attention, how do you stand out? By utilizing a smart mix of push notifications, email marketing, and SMS campaigns, you can create a multi-channel strategy that maximizes engagement and boosts conversions.
Here's how to do it right.
🚀 Push Notifications: Instant Engagement, Right on the Lock Screen
Push notifications are a direct line to your customers. With just one tap, you can grab their attention on the busiest shopping day of the year. But the key to a successful push campaign is timing and personalization.
Tips for Effective Push Notifications
Create Urgency: Use time-sensitive language like “Hurry! Ends at midnight!” or “Only 50 left!”
Personalize It: Tailor the message to users' past behavior. For example, “Your favorite sneakers are 30% off today!”
Segment Smartly: Target your notifications based on user preferences. Fashion lovers don’t care about tech deals, and vice versa.
Use Rich Media: Include images or emojis to make your notification pop.
Pro Tip: Schedule push notifications strategically. Early morning “doorbuster” alerts and evening reminders work wonders on Black Friday!
✉️ Email Campaigns: The Workhorse of Black Friday Marketing
Email marketing remains one of the most powerful tools in your Black Friday arsenal. Whether you're announcing early bird deals or sending out cart abandonment reminders, email gives you the space to tell a more detailed story.
Email Campaign Must-Haves
Killer Subject Lines: Your subject line is the gateway to your campaign. Keep it short, compelling, and exciting: “Black Friday Blowout – 50% Off Everything!”
Exclusive Offers: Make your email subscribers feel special by giving them early access or subscriber-only discounts.
Dynamic Content: Personalize emails with the recipient’s name or products they’ve browsed. Create a “hand-picked just for you” feeling.
Clear CTA: Make sure every email has a strong and easy-to-click call to action. Bold buttons like “Shop Now” or “Claim My Deal” work well.
Pro Tip: Automate your email series to send reminders throughout the day, keeping your offers fresh in your audience’s mind.
📲 SMS Campaigns: Direct, Personal, and High-Impact
While email may have the depth and push notifications offer immediacy, SMS delivers a personal and direct touch. Text messages have insane open rates (98%!), making them ideal for reaching customers with time-sensitive deals.
SMS Campaign Best Practices
Short and Sweet: Get to the point. You’ve only got about 160 characters to convey your message, so make it count.
Include a Clear Offer: Your customers should know exactly what they’re getting from your SMS. “FLASH SALE – 30% OFF sitewide for the next 2 hours!”
Time it Right: Black Friday is a long day. Send texts during peak shopping windows like early morning and lunchtime to catch your audience when they’re ready to spend.
Make it Exclusive: Create SMS-only offers or provide a special promo code for text subscribers to build loyalty.
Pro Tip: Include a direct link in your SMS messages that leads customers straight to your offer or landing page. Convenience is everything!
Combining the Power of Push, Email, and SMS for a Winning Strategy
While each of these channels works great individually, the real magic happens when you combine them.
Here’s a quick example of a coordinated Black Friday campaign:
Pre-Black Friday Tease: Use email to build excitement about your upcoming sale. Give subscribers a heads-up about what to expect and when.
Early Access via SMS: Reward your loyal SMS subscribers with early access to the sale. Send an exclusive discount code to use before anyone else.
Push Notification on the Day: As the sale kicks off, send a push notification to alert users of your best deals.
Reminder Emails: Throughout the day, send reminder emails about deals ending soon or restocked popular items.
Last-Minute SMS: Close out Black Friday with a final SMS blast offering an additional discount for the last hour of the sale.
By combining the urgency of push notifications, the depth of email, and the directness of SMS, you’ll have a Black Friday campaign that hits all the right notes and drives your audience to act.
Wrap-Up: Make Black Friday Your Best Sales Day Yet
The competition is fierce on Black Friday, but with the right strategy, you can cut through the noise. Harness the power of push, email, and SMS campaigns to engage your audience on multiple levels, driving them towards your most irresistible offers. Whether it’s a limited-time flash sale or an exclusive early access deal, your multi-channel strategy will ensure your customers don’t just browse—they buy.
Ready to crush Black Friday? As always, you can find us available for any question you might have via our Support Channel.